What I Learned from Watching 10 Webinars/Master Classes in 2 Weeks
Part 2
Investing time in learning to advertise is key. There is an opportunity- I know there are so many. The fun thing is sorting through the abundance of opportunities, using discernment, critical thinking, and analysis skills to determine the one that is just right for you. It is well-known that more and more people are turning to “side hustles” to bring in more income for themselves and their families. To invest at least 3 hours a week in learning about passive income and multiple streams of income and how to set these up in our lives is a more than fruitful endeavor. Most self-made millionaires have anywhere between 7- 10 or more income streams set up.
Now, in addition to your job, you can devote your nights and weekends to learning a new specialty and skill. Did you know that entrepreneurs now are making more money on YouTube ads than on FaceBookAds? Most of the ads you will see are now coming from digital entrepreneurs and coaches. They also often have online courses for sale. The industry is now reported to be $132 billion! Pause, take it in and reread that sentence.
Of course, many of these entrepreneurs don’t have the time to set aside to learn how to advertise effectively and efficiently. Recently 2.1 million mostly digital entrepreneurs have been flooding YouTube. The opportunity here is to learn how to run their ads on YouTube. This is the course that I eventually chose after careful consideration and weighing my options as well as the cost of my investment. Now I have embarked on this journey, the first initial steps at least at this point in time…
Did you know that anywhere between 5–15% of every dollar these entrepreneurs spend on ads for YouTube they give to their advertiser?
Now I imagine you can see how this proves to be a lucrative opportunity for the right person- for the action taker, the persistent, the dedicated, and determined among us…
According to “Optimal Cost Scaling”, for every dollar plugged into this advertising machine one can make $4 back. That sounds quite incredible, doesn’t it? It is probably worth the cost of a cup of coffee every day for several months…Now, guess where you can find many of your future clients? Well, if you said LinkedIn or FaceBook, you would be correct. Exactly, so it is simple.
The next step is to model success and follow the blueprint and plug-and-play system that is laid out for you. It requires some math. So it is good to bring out your calculator and get warmed up to the idea of using spreadsheets and calculators when planning your ads for your clients, but I suspect if you are a professional then your Excel skills are better than mine..( I took classes for this too).
So this is also good for me to renew my appreciation for math and crunching the numbers and improving my spreadsheet awareness and skills.
I will probably update you on how it goes and my progress in a couple of weeks or a month depending on my learning curve. One of the clinchers for me when I made my choice was that I would receive a Certificate of Completion that I could post and share. Here’s to devoting a portion of my summer to becoming a bona fide YouTube Ads Specialist. Surely, as an added bonus this will be a very good credential and a sort of “the proof is in the pudding” for my business Life Guidance Marketing.
Let me leave you with this question until I return and write more for you. How strategically do you think about and plan your career? How often do you review your goals- daily, weekly, monthly, quarterly?
What peak performance and success habits do you practice daily?
And what would your life look like if you took the time you spent and dollars on entertainment and instead used that for your self-education purposes?
